Sellers Strategies In Buyers Market

Two colleagues, smiling, discussing charts displayed on a laptop screen in a modern office.

In a buyer’s market – where there are more homes for sale than there are buyers – the power shifts to the buyer. For sellers, this means they need to work harder to attract attention and close a deal. The best actions sellers can take include:


1.   Price Strategically

  • Don’t overprice. Overpriced homes sit longer and may require price cuts.
  • Research comps. Base your price on recent comparable sales (not listings).
  • Consider pricing slightly below market to generate multiple offers.

2.   Enhance Curb Appeal and Staging

  • First impressions count. Tidy landscaping, paint touch-ups, and a clean exterior matter.
  • Stage the home. Remove clutter, depersonalize, and highlight best features to help buyers visualize themselves living there.

3.  Be Flexible with Showings

  • Make your home available for showings at various times, including evenings and weekends.
  • The more eyes on your home, the better changes of a sale.

4. Offer Buyer Incentives

  • Cover closing costs.
  • Offer repair credits or home warranties.
  • Include appliances or flexible move-in dates

5. Make Necessary Repairs

  • Buyers have more options, so they’ll skip over homes that need obvious repairs.
  • Fix anything major upfront—roof issues, HVAC problems, leaks or safety concerns.

6. Work with an Experienced Agent

  • That has "Innovative Strategies and Trusted Results," negotiate strategically, and guide pricing decisions in a buyer’s market.
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